FREE CAMPAIGN TOOL

UTM CAMPAIGN URL BUILDER

Tag your links so you know exactly which campaigns land the punches. Fill in the fields and copy your ready-to-use tracking URL — it’s free, runs entirely in your browser, and nothing you type is stored or sent anywhere.

Website URL * The full destination link, including https://

Campaign Source * utm_source — where the traffic comes from

Campaign Medium * utm_medium — the marketing channel

Campaign Name * utm_campaign — the promotion or launch

Term utm_term — paid keywords

Content utm_content — A/B variants

YOUR TRACKING URL

Fill in the fields to build your tracking URL…

Built entirely in your browser. Nothing you enter here is sent to Featherweight or stored — that’s the privacy-first way.

THE BASICS

WHAT IS A UTM CODE?

A UTM code is a short snippet added to the end of a link that tells your analytics where a visitor came from. “UTM” stands for Urchin Tracking Module — a naming convention every major analytics tool understands, Featherweight included.

When someone clicks a tagged link, the parameters travel with them to your site, so your dashboard can group visits by source, medium, and campaign. That means you can finally answer “did the newsletter or the tweet drive more signups?” with real numbers instead of guesswork.

utm_source

Source. The referrer — newsletter, google, twitter, or a partner site.

utm_medium

Medium. The channel — email, cpc, social, referral, or banner.

utm_campaign

Campaign. The specific promotion — spring_sale, product_launch.

utm_term OPTIONAL

Term. The paid keywords you’re bidding on.

utm_content OPTIONAL

Content. Distinguishes two links in the same ad or email — great for A/B tests.

CORNER ADVICE

UTM BEST PRACTICES

Stay lowercase

UTMs are case-sensitive. “Email” and “email” count as two sources, splitting your data. Pick lowercase and stick to it.

Be consistent

Agree on a fixed vocabulary — always “social”, never “soc” one week and “social-media” the next. Consistency is what makes reports readable.

Use underscores or hyphens

Avoid spaces. Use underscores or hyphens between words so links stay clean and don’t get mangled into %20.

Only tag external links

Never add UTMs to links between pages on your own site — it resets attribution and confuses your session data.

SEE YOUR TAGGED CAMPAIGNS IN FEATHERWEIGHT

Every UTM you build here shows up in your Featherweight dashboard, grouped and ready to compare. Cookie-free, and free forever.

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